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Assessing Martech Platforms: A Capability Perspective for Business Value
Martech platforms are essential for modern businesses, but evaluating them individually overlooks crucial interdependencies
Cecilia Arroyo
Jun 17, 20232 min read
Thread-lightly: Effects of Co-Branding between Luxury and Retail Fashion Firms.
Master thesis Cecilia Arroyo, University of Amsterdam, Business Administration
Cecilia Arroyo
Jan 16, 20232 min read
About Celebrities, Fashion and the Digital Revolution: Consequences of the Influencer Era in fashion
Introduction Grace Kelly carried the Hermès Sac à Dépêches bag in 1956, bringing it momentum and turning it into a staple of glamour, to...
Cecilia Arroyo
May 14, 20216 min read
BARTENDER - Content Strategy
As part of the International Bachelor on Communication and Media course "Communication Management", myself and other three students...
Cecilia Arroyo
Dec 11, 20201 min read
CIC Rotterdam - Content strategy
As part of the International Bachelor of Communication and Media Honours Programme in Erasmus University, the group of 18 students was...
Cecilia Arroyo
Dec 11, 20208 min read