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SHAPE: Brand Identity & Audience Strategy for NGO in Saint Helena
When SHAPE, a small social enterprise on the island of Saint Helena, asked me to create their first new brand identity in 20 years, I knew the work couldn't start with design. It had to start with listening. This is the story of how we built a visual identity from the voices of the people SHAPE serves, and why how it was introduced mattered just as much as how it looked.
Cecilia Arroyo
May 113 min read


From The New York Times to The Blonde Salad: How traditional online media and fashion bloggers fram
Abstract of Master Thesis for Corporate Communication Abstract The current consumer trends and media landscape that allows for more...
Cecilia Arroyo
Nov 15, 20221 min read


(Fashion for one) Fashion for all
What happens to fashion when radical changes happen in society, health, and the economy? New representations, new faces, bodies, and ages...
Cecilia Arroyo
Jun 6, 20213 min read