Search


SHAPE: Brand Identity & Audience Strategy for NGO in Saint Helena
When SHAPE, a small social enterprise on the island of Saint Helena, asked me to create their first new brand identity in 20 years, I knew the work couldn't start with design. It had to start with listening. This is the story of how we built a visual identity from the voices of the people SHAPE serves, and why how it was introduced mattered just as much as how it looked.
Cecilia Arroyo
May 113 min read


Designing the INVENT Output Guide: Making European Research Easier to Explore
How I structured, edited and designed the interactive INVENT Output Guide, bringing 3.5 years of Horizon 2020 research into one accessible resource.
Cecilia Arroyo
Aug 7, 20233 min read


Assessing Martech Platforms: A Capability Perspective for Business Value
Martech platforms are essential for modern businesses, but evaluating them individually overlooks crucial interdependencies
Cecilia Arroyo
Jun 17, 20232 min read


Thread-lightly: Effects of Co-Branding between Luxury and Retail Fashion Firms.
Master thesis Cecilia Arroyo, University of Amsterdam, Business Administration
Cecilia Arroyo
Jan 16, 20232 min read