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Assessing Martech Platforms: A Capability Perspective for Business Value
Martech platforms are essential for modern businesses, but evaluating them individually overlooks crucial interdependencies
Cecilia Arroyo
Jun 17, 20232 min read
Thread-lightly: Effects of Co-Branding between Luxury and Retail Fashion Firms.
Master thesis Cecilia Arroyo, University of Amsterdam, Business Administration
Cecilia Arroyo
Jan 16, 20232 min read