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Thread-lightly: Effects of Co-Branding between Luxury and Retail Fashion Firms.
Master thesis Cecilia Arroyo, University of Amsterdam, Business Administration
Cecilia Arroyo
Jan 16, 20232 min read
From The New York Times to The Blonde Salad: How traditional online media and fashion bloggers fram
Abstract of Master Thesis for Corporate Communication Abstract The current consumer trends and media landscape that allows for more...
Cecilia Arroyo
Nov 15, 20221 min read
Beware of the dog: The role of Social Media Watchdogs in Fashion Industry CSR communication.
Bachelor Thesis project of Cecilia Arroyo in the area of CSR Fashion Communication.
Cecilia Arroyo
Jul 1, 20212 min read