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Thread-lightly: Effects of Co-Branding between Luxury and Retail Fashion Firms.
Master thesis Cecilia Arroyo, University of Amsterdam, Business Administration
Cecilia Arroyo
Jan 16, 20232 min read
From The New York Times to The Blonde Salad: How traditional online media and fashion bloggers fram
Abstract of Master Thesis for Corporate Communication Abstract The current consumer trends and media landscape that allows for more...
Cecilia Arroyo
Nov 15, 20221 min read
Beware of the dog: The role of Social Media Watchdogs in Fashion Industry CSR communication.
Bachelor Thesis project of Cecilia Arroyo in the area of CSR Fashion Communication.
Cecilia Arroyo
Jul 1, 20212 min read
(Fashion for one) Fashion for all
What happens to fashion when radical changes happen in society, health, and the economy? New representations, new faces, bodies, and ages...
Cecilia Arroyo
Jun 5, 20213 min read
Digital Fashion Case Study
The case of DressX: Digital Fashion Innovation for Gen Z. Introduction Fashion is continuously undergoing rapid transformation, and lots...
Cecilia Arroyo
Jun 2, 202111 min read
About Celebrities, Fashion and the Digital Revolution: Consequences of the Influencer Era in fashion
Introduction Grace Kelly carried the Hermès Sac à Dépêches bag in 1956, bringing it momentum and turning it into a staple of glamour, to...
Cecilia Arroyo
May 14, 20216 min read